Our Story

Hi and welcome to anvaaya!

Let us start by saying, thank you for browsing and shopping with us today. We are flattered that you have taken the time to get to know us better. Jewellery is so personal. It lives on you. An extension and expression of the wearer. We thought, before you make your own memories and stories with it, we'd tell you ours. The hows, whys and whens of anvaaya.

Without further ado, let us introduce ourselves. The "we" here is Kanan & Karishma, anvaaya's co-founders and friends. As far as personalities go, we are polar opposites - Karishma is an easy-going Bombay-ite, Kanan is a type-A Londoner. But the few things we do have in common are the big ones. Over the last decade, we graduated from the same universities in Mumbai (undergrad) and London (postgrad), worked at the same firm at the same time, and despite changing jobs, cities, marriages and moves, made the effort to stay a part of each other’s lives. 

When we first decided to connect our love for jewellery and passion for business into creating our own fine jewellery brand, we knew we had to choose a brand name that embodied our journey and inspiration. As you can tell, we chose anvaaya, which means connection. On a personal level, it is two friends connecting to create, and on a design level, it is two launch collections inspired by connecting Indian art-forms and culture to modern designs that tell a story. You can read more about the stories behind each of our launch collections on our product pages under “Collection Story”.

anvaaya's jewellery is made using Sterling Silver. All raw materials used in making our jewellery is sourced from within India. Each piece is made by gifted Indian artisans in Jaipur, Rajasthan. anvaaya's packaging is exclusively made to order and manufactured in Mumbai, Maharashtra. The website you're reading this on has been customised by a very talented website team based in Mumbai. Every artisan, artist, supplier, and professional connected to anvaaya's launch is proudly Indian. 

If you bought anvaaya jewellery today, we want to thank you for the support you have shown us and to everyone above connected to this brand. Covid-19 has been challenging for the world to say the least, but we are coming out of it stronger, slowly but surely. As we say bye, we want to say please stay in touch. You can follow anvaaya's journey on Instagram @anvaaya (tag us when you're wearing the jewellery so we can see you in it!). You can also get in touch with us by using the Contact tab on this website.

We really hope you love your new jewellery as much as we loved creating it.